BRAND CONCEPT
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We at LeTAO
would like to express how we feel
about making sweets with these two words.
- Passing on the spirit of Otaru
- Otaru continues to create new attractions even now, by taking ideas inspired by the streets, that still retain traces of their former hustle and bustle, and making the most of the old-fashioned scenery. We want to continue to enhance the appeal of our brand by combining new ideas while preserving a flavor that reminds you of the good old days. Our goal is to bring smiles to the faces of those who enjoy our sweets. Like the city of Otaru, where we were founded, we will continue to create new value in every era. This is the brand approach that we at LeTAO value.
ABOUT LeTAO
- Numerous possibilities thanks to being in Hokkaido
- We believe that the great taste of fresh cream is the main determining factor in the taste of sweets. The cool, low-humidity climate of Hokkaido is ideal for dairy cows, and it is the perfect environment for producing high-quality fresh milk, which is used to make fresh cream. Another important factor in using fresh cream is the proximity between the area where the fresh milk is produced and the pâtissier. We are also committed to achieving the perfect blend of fresh cream for our sweets. Our pursuit of great taste is made possible because we make sweets in Hokkaido.
ABOUT LeTAO
- Searching for ingredients that will enhance deliciousness
- We use chocolate, cheese, fruit and nuts to make our products. Our choice of ingredients is based in Hokkaido, but extends across Japan and around the world. Our pastry chefs travel to the source to talk face-to-face with the producers, thoroughly considering how to get the most out of the ingredients and create recipes. We want to bring happiness to as many people as possible with our simple, welcoming and delectable products.
ABOUT LeTAO
